Meet Kaia.

If it’s online, she knows about it. An expert of the web-based world, Kaia uses her combined knowledge of marketing, data analysis, and social media to keep companies’ presences fresh, exciting, and quickly growing. Initially starting her career in marketing for children’s entertainment companies, she eventually shifted her focus to data analytics after finding many companies often failed to identify the best actionable insights from the large amounts of data they receive. To deepen her knowledge, Kaia achieved a Data Analytics certificate while pursuing her MBA at Washington University in St. Louis.

Outside of data analytics, she specializes in OTT distribution, YouTube content creation and claiming, retail management, advertising, brand development, and of course, memes. Although she is based in Los Angeles, her abilities allow her to connect to and understand various audiences on a global scale.

SPECIALTIES

DATA ANALYSIS Analyzing datasets small and large, delivering actionable insights in a clear and concise manner, creating A/B tests and predictive algorithms, R, SQL, Python, Tableau

BRAND DEVELOPMENT Unifying brand messages, creating customer experience plans and solutions, developing content strategy, conducting marketing research, organizing analytic reports for OTT and YouTube

DISTRIBUTION Negotiating sales, delivering and scheduling assets, mediating partner disputes, developing strong business relationships

YOUTUBE CERTIFIED in Audience Growth, Branded Partner Program, Digital Rights

SOCIAL AND TRADITIONAL LISTENING Netbase (Quid), Onclusive, Lone Buffalo, real-time alerting

SOCIAL MEDIA YouTube, Twitch, Twitter, Facebook, Instagram, TikTok, Discord, and Tumblr

ADOBE CREATIVE SUITE Photoshop, Illustrator, Bridge, InDesign, Premiere, After Effects, and InDesign

MICROSOFT OFFICE Word, Excel, and PowerPoint

TRADITIONAL ART Watercolor and Acrylic Paintings, Drawings, and Pastels

ANYTHING ELSE?

In my spare time, I enjoy making and designing clothes, painting, and binge-watching TV shows. I like to make unique art that is far from the norm, and I like to make things that make people laugh. You may have noticed a lot of cats around here… well, I’m quite the cat lady, and my wonderful fur-ever friends are often my inspiration for my personal art. Other inspiration includes weird dreams and internet memes.